Don’t be just another logo on a website.
The results show that “Control leads to trust, pull wins vs. push,” wrote Peter Kim, Senior Analyst at Forrester Research. “The first three options are consumer controlled, “I know what I’ll get”.
The real take-away here is that creating campaigns that inspire consumers to participate with your brand at their own free will creates trust. In other words, create marketing campaigns that make people 'want' to get more information from you....entice them to sign up for an email database and allow them to post their honest opinions about your brand on your website.
As Mr. Kim said..."control leads to trust". Who controls your brand? You or your customer?
This is a great example of one of the great pitfalls of marketing. In coming up with an idea, we should always make sure we 'do our homework first". One of my mentors and media mogul David Martin instilled that in me in the mid 90's.If the name of your product isn't easy to digest perhaps its consumption will be limited and more importantly misunderstood. We should really think through whether or not the product is simply a function of the 'now' or it is 'timeless'.