"Mobile Growth" And "3 Steps For Going Digital"

The Wall Street Journal just did a quick little recap on some of the cool new things to expect from your mobile phone. See the video here.
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CTIA, the mega wireless convention started in Las Vegas today. Some of the key highlights include these comments from CTIA's CEO Steve Largent:

-- There's 255 million wireless subscribers in the US, covering 84 percent of the population, increasing by 22 million in the past year

-- Wireless data revenues are soaring, hitting $23 billion in 2007 (17 percent of overall revenues), jumping 53 percent year over year.

-- 48 billion text messages are sent every month, a 157 percent over last year

See all the CTIA highlights here.
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AdAge has a great CMO article on how "To Reach Shoppers, Move Beyond Print Circulars".

They offer "3 Steps To Going Digital":

An idea-centric approach that focuses on engaging and connecting with consumers across channels over time to earn their attention

1. PERSONALIZE
This reflects the need today's consumers have to filter and customize content and experiences based on their unique predispositions -- for example, RSS feeds and start pages -- as well as to access content and experiences when and where they desire (mobile, search and other time/place-shifting mechanisms such as video on demand and podcasts).

2. SOCIALIZE
This captures the interest in community, sharing and collaboration (social networking, blogs, viral activity and gaming).

3. PUBLICIZE
This recognizes the importance of information and entertainment distribution through wider-reach brand sites and portals and their integration with traditional offline media channels such as broadcast TV.