The findings: "...when Jupiter Research asked consumers which types of mobile-coupon offers would interest them most, a good 70 percent said “none of the above” when presented with a range of options."
However, that does mean that with a 30% acceptance rate for this very new technology; there were some categories that were most meaningful as shown by the chart on the right.
A couple of weeks ago, I wrote about "Bluetooth Marketing". Some early pundits said they found it "creepy" that people would allow access to coupons that 'just appear' on their mobile device.
While there is still some 'suspicion' in this new technology, it is exactly that reason for fear..."NEW" always scares people unless they're early adopters.
Here's an idea if your company has an email/mobile 'opt-in' database. Offer a quick online or text survey asking what categories or specific vendors are 'meaningful' to them...there just might be some new business opportunities waiting for you!
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