"It's The Only Way To Fly!"

Richard Branson is at it again, this time he has added some cool 'customer-centric' benefits to Virgin America.

What makes it special...customer service. While other airlines are offering inflight amenities like television, Sir Richard takes it to another level with 'in seat' service called "Red"

"Red ups the ante in several significant ways. It shows on-demand movies and satellite TV, of course, but it also has video games, a nicely curated collection of music videos and more than 3,000 MP3s. There's seat-to-seat text chat, and Virgin will add satellite-enabled internet access, including Wi-Fi if you're lugging your own computer, later this year."

The system even lets you order your meal and drinks on your own terms...no more fighting for cart service! And if you want to purchase something...simply swipe your card...no cash required.

Music...Wi-Fi...Texting...and Video...now that's an interactive flight! Life really is all about customer service and making people feel special.