Nielsen Media Research just published a study on the user habits of iPhone users. Among their findings: iPhone users over index in mobile phone usage of all the services smartphones offer.
They conclude: "...While the advanced capabilities of the iPhone contribute to the unique behavior of its audience, it’s also likely that a segment of consumers purchasing the iPhone were distinctively prone to these behaviors. Consider that iPhone owners were 43% more likely than overall subscribers 18 and older to fall in the mobile media-rich 18-34 age segment. They were highly educated, too – iPhone users were 62% more likely to have an advanced degree beyond a BA or a BS. "
In Q4 2007, 87 million U.S. mobile subscribers subscribed to mobile Internet and 14 million subscribed to mobile video, representing year-over-year subscriber growth of 19% and 100%, respectively.
So are iPhone users really smarter or do they just like to show off their device? You decide! In the 'buzz mill' Apple will soon release the new G3 version of this phone.
I had dinner last night with a heavy iPhone user. He was so proud to show me and my wife all of the cool features...browsing, pinching, his music library...but then a very strange thing happened..he tried to make a phone call and the phone couldn't get a signal!
Kind of a 'buzz kill' to his spirited presentation...I gladly slipped my Verizon Motorola Q across the table and said..."here I'll dial for you!"
1 comment:
iPhone just keeps getting better and better. There's now a new version to watch out for. It's got more applications and features.
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