In January the NPD Group published an article of trends to watch in 2008. Thought it would be helpful to post it again... read it here.
A friend of mine runs a youth marketing company in NYC. It's called Mr. Youth. For years now he has been creating "brand ambassadors" for products long before the phrase was coined. Matt Britton it's CEO is in fact the master of creating "micro channels". Check out their case studies...the results are amazing.
And for the music lover in us all...Seth Godin has an interesting post on his blog today, "How many records execs does it take to screw in a light bulb"... check this out!
A friend of mine runs a youth marketing company in NYC. It's called Mr. Youth. For years now he has been creating "brand ambassadors" for products long before the phrase was coined. Matt Britton it's CEO is in fact the master of creating "micro channels". Check out their case studies...the results are amazing.
And for the music lover in us all...Seth Godin has an interesting post on his blog today, "How many records execs does it take to screw in a light bulb"... check this out!
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